What is SEO?

SEO is the search advertising part that uses ORGANIC tactics to gain visibility in SERPs. Brands do not pay for placing on SERPs with SEO. Instead, they use a variety of tactics that prompt search engines to display their content close to the top of SERPs due to the valuable and authoritative results.


SEO includes hundreds of tactics that can help a brand increase its search rankings, often grouping these white hat SEO techniques into three categories.

  • On – page SEO optimizes each website’s individual page to target a specific keyword and search engine appeal. These strategies include: research on keywords, creating content and optimizing keywords. Optimizing the SEO on-page helps search engines understand the content page and thus give it higher ranks on the search engine.
  • To improve its backend structure and foundation, Technical SEO optimizes the non – content elements of a website and the website as a whole. Site speed, mobile friendliness, indexing, crawling, site architecture, structured data, and security are all related to these strategies. Technical SEO enhances the experience of both user and search crawler, leading to higher search rankings.
  • Off-page SEO builds the reputation and authority of a website by connecting it to other websites of high quality. Off-page SEO techniques include: building links from other websites (acquiring high-quality backlinks) and managing local listings and directory profiles. When many websites link to the website of a brand, it shows that the website of the brand is trustworthy, reliable and reputable, which increases its search rankings.


Instead of focusing on just one of these three types of SEO, a strong SEO plan combines all three strategies to produce the best results.


Scroll to Top