Prerequisites Before You Start This SEO Checklist Tracking, Plugins & Mandatory Tools Google Tag Manager Setup: Google Tag Manager is a great tool for adding and managing multiple pixels and tracking codes without editing a site’s code. Google Analytics Setup: A must-have is Google Analytics. For SEO, you can track things like how much traffic …
These special results are capable of taking many different forms. Some of the main ones to be aware of by website owners are: 1. Featured snippets: When you search Google for a simple question, you will often see a box above the other search results that includes the text that answers your question – right …
SEM and SEO are unique search marketing elements. But when comparing SEM vs. SEO, you will find that they have both overlapping similarities and separating differences. SEM vs. SEO: The Similarities Both help a brand appear in the results of the search. One of the basics of SEO and SEM is that both aim to …
If you’re using Google a fair amount (and most of us do), you’ve probably started noticing a real change in the search results. Where once there was a list of links, now there’s a mix of links, images, text boxes, maps … lots of information types in different forms, all taking up space on the …
What Are Google Rich Results and How Do They Affect SEO? Read More »
Implement Local SEO Tactics For Small Business Owners If you operate a local small business that is dependent on sales from customers in your close proximity, then implementing a local SEO campaign is extremely helpful to your business. Benefits include: Increase your local brand awareness Target highly qualified traffic Drives more store visits Less …
Search optimization is an important marketing strategy for brands hoping to attract attention, drive website traffic, and grow their business. However, search optimization can be a challenging strategy to manage if you don’t know how to compare SEM vs. SEO. The tactics may sound the same, but the search optimization approaches are two very different …
SEM vs. SEO: What’s the Difference and Which is Right for My Company? Read More »
SEM, or search engine marketing, is often considered the search marketing part that uses PAID tactics to make SERPs visible. A paid SEM strategy includes both the activities involved in setting up and optimizing advertisements and setting up a budget that pays for ad placement. This strategy is often referred to as marketing with paid …
SEO is the search advertising part that uses ORGANIC tactics to gain visibility in SERPs. Brands do not pay for placing on SERPs with SEO. Instead, they use a variety of tactics that prompt search engines to display their content close to the top of SERPs due to the valuable and authoritative results. SEO …
